life should be soft
OUR story
Minnie Rose was born from the belief that luxury should be lived in.
Founded by Lisa Shaller-Goldberg, one of fashion’s most influential female leaders, Minnie Rose has become a destination for women who expect more from their wardrobe: more comfort, more quality, more authenticity. We work with only the most exceptional yarns, transforming the softest cashmere and finest cotton into pieces that elevate your everyday.
Our knits are thoughtfully designed to mix, match, layer, and live in—proof that style and ease don’t have to compete.
OUR FOUNDER
meet lisa
Did you know… Lisa Shaller-Goldberg is the creative mind behind the iconic Juicy Tracksuit? With a career spent shaping legendary brands like UGG Australia, True Religion, and Hard Candy Nails, Lisa built multimillion-dollar businesses before launching her own brand. In 2006, she created Minnie Rose with one clear vision: create timeless, luxurious cashmere pieces women reach for again and again—and can pass on for generations.
Twenty years later, Minnie Rose enters a new chapter with the opening of our Lexington Avenue Flagship and is carried in hundreds of boutiques across the country. Where to next? The journey continues—and we can’t wait to share it with you.
THE WORLD'S FINEST YARNS
Every piece begins with the finest yarns—cashmere, cotton, and supima fibers sourced globally for their softness, durability, and beauty. Our commitment is simple: create elevated essentials that feel as good as they look. Luxurious textures. Seasonless silhouettes. Crafted for the dynamic woman who leads with strength and style.
100% Cashmere
Our cashmere is the heart of Minnie Rose—exceptionally soft, naturally insulating, and impossibly lightweight. Sourced for its purity and refined hand-feel, it delivers warmth without weight and a fluid drape that feels indulgent against the skin. This is cashmere designed for everyday wear: elevated, enduring, and effortlessly luxurious from first touch to last season.
Cotton Cashmere
Cotton cashmere blends the breathability of cotton with the softness of cashmere. The result is a yarn that’s smooth, light, and easy on the body—perfect for layering, travel, and daily wear. It offers the polish of knitwear with the comfort of a favorite tee, striking a balance that feels both relaxed and refined.
Supima Cotton Cashmere
Our Supima cotton cashmere elevates everyday essentials through superior fiber quality and thoughtful construction. Supima cotton—known for its extra-long staples and silky strength—adds durability and smoothness, while cashmere lends softness and warmth. Together, they create a breathable yet luxurious feel, holds its shape beautifully, and wears effortlessly from morning to night.
Countour
Our viscose blend is designed to move with the body, offering a smooth, cool-to-the-touch feel with elegant stretch and recovery. Fluid yet structured, it creates clean lines and a refined silhouette without feeling restrictive. This is comfort with intention—sleek, modern, and polished enough to wear all day, every day.
From NYC with LOVE
Born and designed in New York City, Minnie Rose is shaped by the rhythm, resilience, and effortless confidence of the women who call it home. NYC teaches you to move with intention, dress with purpose, and never sacrifice comfort for style — a philosophy woven into every knit we create. From early mornings to late nights, sidewalks to skylines, our pieces are designed to keep up with real life, wherever it takes you. This is luxury with a pulse. From NYC, with love.