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Our story

Minnie Rose is a luxury cashmere and knitwear brand that evokes a sophisticated yet playful attitude, attracting strong and successful women all over the globe.

Founded in 2005 by the iconic fashion visionary Lisa Shaller-Goldberg, who was the influence behind the success of beloved brands such as Juicy Couture, Ugg Australia, and True Religion. Minnie Rose has steadily proven their progressive vision for fashion while continuously cultivating the creative energy and passion that drives the brand.

Lisa lives in New York City with her fashion photographer husband, Scott Goldberg, and two children. The city provides energy and inspiration that translates into the brand. Lisa’s vision is to provide dynamic women an opportunity to effortlessly express their own personal style and sensibility while wearing Minnie Rose. 

Where to find us

Minnie Rose is available in major high-end retailers worldwide, including Saks Fifth Avenue and a specially curated selection of luxury boutiques.

The collection incorporates fresh, core wardrobe ingredients in the finest cashmere and softest cotton that become the basis of our client’s ensembles. With a profound attention to detail, each season unveils an extensive compilation of layer-friendly cashmere and an assortment of effortlessly chic trend pieces. By combining sophisticated silhouettes with vibrant, elegant styles, it is undeniable that Minnie Rose is an alluring brand in the typically classic luxury market.